We are looking for an SEO analyst to manage all search engine optimization and marketing activities. They will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
Roles and Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Required Experience, Skills, and Qualifications For SEO Analyst
3-4 years of SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in SEO and SEM
Job Type: Full-time
Salary: ₹15,000.00 – ₹23,000.00 per month
- Morning shift
- Bachelor’s (Preferred)
- SEO: 2 years (Preferred)
- Temporarily due to COVID-19
Dhathri Ayurveda Pvt. Ltd Kochi, Kerala