Brief description :
- Implement SEO strategies, SEO analysis and detailed evaluation of websites
- Brand promotion and Marketing strategy
- Promote organizational services
- Making strategies for on-page and off-page optimization
- Monitor competition and provide suggestions for improvement
- Writing effective SEO content for blogs, websites and social media accounts
- DIGITAL MARKETING – FRESHER -Analyzing keywords and SEO techniques used by competitors
- Provide creative ideas for content marketing and update website
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- DIGITAL MARKETING – FRESHER -Basic knowledge in Search engine Optimization processes
- Should have basic knowledge of Keywords alignments to push the rank up
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.